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There are four problems that hold every agency back to varying degrees. You will never get past a certain point without solving all four.
If you 10x'd your traffic, you would 10x your business
Your funnel is full of leaks that make it difficult to book calls and get them to show
This is out of your control and not scalable
A huge amount of your time, effort and money is wasted on leads with no where to go
The most powerful lead generation system in existence. It is specifically designed to solve all four problems above. Now with AI, it is easier to get this up and running than ever before.
You have four ways to drive traffic (ie. get people to know who you are). These are paid ads, content, outreach and partnerships.
Your ads, content, outreach and partnerships will drive traffic to your funnel where you capture, nurture and qualify the leads.
You are now driving traffic and generating leads. Problem #3 is solved by default. You are no longer relying on referrals and networking.
You have different offers to sell to different levels of the market. No matter who comes through your funnel, you will always have something to sell them.
AI can be a big part of your lead generation system, but AI is absolutely useless if you do not truly understand the theory behind what you do, and have the underlying workflow figured out. Lead Generation Academy will teach you those things, and then you can use AI or automate it.
Lead Generation Academy will teach you everything you could ever know about lead generation.
Once you gain the necessary understanding, you can develop a workflow that works for you.
Once you have the workflow and it is proven to work, you can usually fully automate it with AI.
There are eight core pieces of value when you join Lead Generation Academy. All support the three-step process from above. The best content, the best community, and the best SOPs.
We have 81 published courses and 1,114 lessons, covering everything from your personal system to your business fundamentals, to your offer to your message, to your funnel, to your paid ads, to your content, to your outreach, to your partnerships, to your email flows, and much more.
There are three live calls per week. Two are Q&A calls, one for North America and Europe and one for Asia, Australia and the Middle East, where you can ask any question you want. The third is where Matt shares his biggest alpha on what is working right now.
In the last 30 days, the LGA General Chat had 3,528 messages. It is one of the most active communities there is. Skool holds the courses and assets, and Telegram is the main chat.
In the last 30 days, Matt has sent 1,979 messages answering members in the General Chat. He sits at his computer 12-16 hours a day, six days a week, and answers questions as they come in.
Quarterly 3-day in-person bootcamps, starting in Dubai in March 2027. This is not just three days of listening to yappers on stage. It is closer to a bootcamp where you will make six months of progress in 72 hours.
Get matched every week with a similar agency owner, prioritised by location and revenue. Each week's match opens in a private Telegram chat and you can organize a call. This is systematic networking.
We grind out deep work hours in this group and we make it a competition with each other. A live leaderboard ranks everyone by completed hours this month, and the member who submits the most work forms gets a crown.
The best way to learn is with examples and SOPs. We have both for almost everything you can imagine, clealy organized inside Skool. You can just plug in your AI Agent, and get the 80/20 in minutes instead of months.
Check out some client case studies from inside Lead Generation Academy
If you have questions, you can book a call with Matt.
Rated 5.0 from 16 reviews on Skool
Following Matt since 1000xLeads, and LGA beats my expectations. No theory: you get his exact templates (cold email, sales, ads, offers...), direct access to him and real group accountability. I applied what he teaches to my lead gen business: within 3 weeks I improved my offer, booked more sales calls and signed 2 new clients on a brand new pay-per-lead offer. He keeps you focused on what moves the needle: the real constraint, whenever it shows up. One of the best investments I've made this year
Easily one of the best groups I've ever been in as an agency owner. The biggest reason is how involved Matt actually is. The direct 1:1 feedback you get is worth so much more than just going through courses and getting generic advice that doesn't apply to your situation. The second part is the community itself. Everyone's operating at a high level, actively sharing what's working and genuinely helping each other grow. Those two things alone have made it worth 10x what I've paid
Matt Larsen worked with me one-to-one on one of my ads, and that session is what cracked it. He was the reason I found my winning creative, and helped me scale my agency from $25K to $200K a month. It helped me use AI to streamline my entire offer service delivery. The community is very tight-knit. The weekly 1:1 sessions got me to meet about five new people in two weeks of joining that I now talk to regularly. Overall, the Skool community is more community-focused than others.
This group is great for anyone who's serious about scaling their agency. It's easily saved me 2–3 years of figuring things out on my own through trial and error. Matthew is extremely responsive and has a great understanding of the challenges you'll face as you grow. He knows what problems are coming before you even run into them and helps you get past them quickly so you can focus on scaling. Highly recommend!
I’ve been in lead generation for over three years & Matts program is hands down the best one I’ve been in. His program is one of the only ones where it’s not regurgitated information from the top guys in the space. Alongside that there’s like 60+ something modules, which is just absolutely insane. And it’s cheaper than everyone else while maintaining the highest level community I’ve been in
Matt is the GOAT when it comes to scaling agency services. He's gone deeper then anyone on the art and science of lead generation for service. I've had the pleasure of working with Matt in his group and 1:1 coaching programs and I've always felt like Matt has provided me with actionable direct feedback I've been able to implement immediately. Highly recommended!
This is by far the best program I've ever been a part of and easily one of the best investments I've made this year. Matt literally breaks down everything you need to know about building and scaling your business, with exact systems, processes, and step-by-step explanations of how to actually implement everything. Couldn't recommend it enough!
Smart guy - looking forward to the masterminds and to continue to be matched 1-1s with other community members weekly. Now that there's QAs as well I look forward to more time brainstorming and scheming. The personal growth module is absolute prerequisite for anyone who don't have their shit together yet (discipline and work ethic wise)
If you're considering whether to join the community, the decision should be pretty simple - do you actually want to make it? Getting direct coaching from someone who's built and exited three agencies and can help you shortcut your path to growth, all at this price, should be a no-brainer.
If you're running an agency and you're looking for support on any of the following: ads, app forms, operations, email flows, landing pages, focus/discipline or a network of other agency owners that share game, this is the community for you. Highly recommend.
Best community I have been in so far. Matt is more active than I would have assumed and actually cares about the responses he gives. Have gotten more out of this community than some $10k+ coaching programs I have joined. Dialed on all cylinders right now
This is the best community by far for growing an agency. I started mine with Matt 30 days ago from 0 and we collected 65k cash. FROM ZEROOO. If you’re a serious business owner, you have lots to learn from Matt and this is the best money you’ll spend.
Unreal value. I've been following Matt for years and he doesn't disappoint. Literally impossible to follow his advice and not make 10x to 1000x return on your investment of joining. You really can have it all.
Would recommend this because it has non basic information and is generally useful and worth paying money for
Been following Matt for years, he is just a genius, to get access to him for this price is a steal
If you're running an agency and are not following Matt's advice, I don't know what to tell you
$999/month. 7-day money-back guarantee, for any reason.